Super Crunchers by Ian Ayres
Wednesday, December 1st, 2010Over the two weeks I listened to Super Crunchers: Why Thinking-by-Numbers Is the New Way to Be Smart by Ian Ayres during my commute back and forth from Dallas. The book is very interesting. Most of what I got out of the book directly was inspiration and ideas on ways to use number crunching in everyday life. Much of what the book is ultimately about is prediction – trying to look into the future to gain some advantage. I think prediction is a really interesting subject, whatever side you’re on (whether you believe in predicability or randomness).
One of the biggest points Super Crunchers trying to make is that people are computing scenarios all the time, trying to predict what will happen – this applies to betting, the movie box office, retail sales and all sorts of other things. The author basically says you can be on one of two ends. You can either be a luddite who is afraid to engage with numbers and computation, in which case you will be put at disadvantage. Or you can be enlightened and use number crunching for your benefit and take advantage of it’s uses. You will be on one end or the other – you might as well make a conscious choice. Those who embrace number crunching stand to benefit from it.
A few examples from the book:
- A wine collector uses past data to predict which wines will be good based on weather and other current data.
- Someone creates a website to predict the prices of seats on airplane flights.
- A company creates an algorithm to help predict revenues and suggest changes to improve profitability of movies.
So for me the book Super Crunchers was really interesting. I liked the audio version, but I think it would still be a worthwhile endeavor to actually read the book. I would give it a rating of 4 out of 5.
